About the project
The internet has helped to bring people together from all over the world, but it has not helped neighborhoods or communities nearly as well. The Grassroot Wavelengths project is piloting solutions for community information platforms and media pluralism, working to:
The proliferation of mass media and new technologies has brought about decisive changes in human communication processes and behaviour. This fact has been recognised by global and European institutions, from UNESCO to the European Parliament and Commission. These changes in the role that media plays in the life of citizens has highlighted the importance of Media Literacy, which aims to empower citizens by providing them with the competencies (knowledge and skills and attitude) necessary to engage with traditional media and new technologies, e.g. the European Parliament resolution.
The change in the media landscape has also impacted the role and social, professional and ethical responsibilities of journalists. To help faciliate media development in view of these changes we have coined the EMAC project. In this project, we are compiling training activities designed to help journalists in different stages of qualification and experience to report more fairly about minorities. The activities can also help in the integration of people from different minorities in their reporting as well as their institutions. We also provide terminology sheets / glossaries with suggestions for using fair language in terms of minorities. The activities are grouped in four categories and published along general guidelines for reporting. Some examples of fair reporting and further information in audio form are provided in three languages as well.
The objective behind our efforts is to provide citizens, journalists and media activists with valuable competences to face editorial challenges like fake news/alternative facts, infomercials vs. information, freedom of speech and hate speech and help them to develop diversity and pluralism in media.
Recent News
AMARC Europe hosts EMAC meeting
On 7 and 8 October 2019 AMARC Europe hosted the last meeting of the Ethical Media for Active Citizenship (EMAC) project in its office in Brussels. The project will conclude on 31 October 2019, and currently partners are uploading the activities and the rest of the materials on the online training tool. All documents and resources will be available in German… read more
Ethical and Responsible journalism: the EMAC project
The proliferation of mass media and new technologies has brought about decisive changes in and challenges to human communication processes and behaviour. The change in the media landscape has also impacted the role and social, professional and ethical responsibilities of journalists. These changes in the role that the media plays in the life of citizens have highlighted the importance… read more
The Ethical Media for active Citizenship (EMAC) project: Ethical and Responsible journalism
The proliferation of mass media and new technologies has brought about decisive changes in and challenges to human communication processes and behaviour. The change in the media landscape has also impacted the role and social, professional and ethical responsibilities of journalists. These changes in the role that media plays in the life of citizens has highlighted the importance of responsible media reporting. Media communicators… read more