AMARC at the ECREA Radio Research Conference 2019
AMARC joined the 6th Conference of the Radio Research Section of the European Communication Research and Education Association (ECREA), which was held in the lovely setting of the University of Siena (Italy), on September 19-21.
Several interesting keynote speeches and pieces of research have been presented, highlighting the variety and vivacity of the radio sector across and beyond Europe. The first keynote speech was held by David Fernandez Quijada, Manager of the Media Intelligence Service, the market research unit of the European Broadcasting Union (EBU). He provided some interesting data about the situation of radio in Europe. In the EBU area, there are more than 12 thousand radio stations. Around the 90% of this group is composed by analogue FM stations, and the digital ones are, at the moment, just about 15 hundred (a significant majority of them are DAB+ stations). Most of the European stations are national, with only 120 international cases.
Passing to the radio consumption habits, Fernandez Quijada stated that in 2018, European citizens listened to the radio, on average, 2 hours and 22 minutes per day: these are 4 minutes less than the previous year and 14 minutes less than 5 years before (2013). People are still using this media, but the time spent on it has been decreasing. This trend is also more evident among the European youth: in 2018 they listened, on average, 1 hour and 26 minutes per day of radio: 5 minutes less than the previous year and 20 minutes less than 5 years ago. The European citizens reached weekly by radio are still a big group, the 84% (which corresponds to 420 million listeners), but also, in this case, there is a reduction (-1.7%) compared to 2013.
It is interesting to know that radio is considered the most trusted medium in the majority of the European countries, with the difference of Hungary, Serbia and Greece that put the Internet at the first place, while Montenegro, Albania, Macedonia, Bulgaria and Turkey chose the television.
Additionally, AMARC Europe presented a paper together with other partners in the context of the Grassroots Radio project. The paper, titled “Fostering Community Radio: the Grassroots Radio project”, discusses the activities and challenges of co-designing community radios in rural areas.