Media as Key Promotor for Gender Equality Local, national and international media outlets remain an impactful daily source of information, discourse and exchange platform for a majority of persons in Europe and around the world. Who appears in and creates the news, which angles are been used to report on women and gender equality, how women are portrayed and what is been left out matters as structures and systems of discrimination and inequality are been reinforced through media systems. The data on women in media, however, is unambiguous: in Europe only 24% of persons who are interviewed, or the focus of a news item are female and only 2 of 12 public radio stations in Germany are directed by women. Women’s points of view are rarely heard in the topics that dominate the news agenda; even in stories that affect women profoundly, such as gender-based violence, it is the male voice that prevails. AMARC Europe fights for Gender Equality AMARC Europe emphasizes the importance of the role played by women in the field of communication, media production and community media and identifies key areas for the continuous fight for women representation and gender equality on and off air: - Women’s access to the airwaves
- Women’s representation on air
- The special needs of minority women
- Women’s representation at all levels of station management
- The use of appropriate technology
- Funding and capacity building for women’s radio
AMARC Europe calls on its over 250 members in over 20 European countries, friends and colleagues from the (community) media and communication field to make gender equality reality and contribute to this year’s International Women’s Day theme “I am Generation Equality – Realizing Women’s Rights” |