COVID-19 Gender Update: #HeForSheAtHome campaign, gender roles in ads and more
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COVID-19 Gender Update

For the latest updates on COVID-19 and gender equality, visit UN Women’s dedicated In Focus pages:  
GlobalAfrica | Arab States | Asia Pacific | Europe & Central Asia 

TOP PICKS

HeForShe launches #HeForSheAtHome campaign


Gender inequalities, particularly for women in the home, are becoming increasingly apparent during the pandemic. UN Women’s HeForShe initiative has launched the #HeForSheAtHome campaign to inspire men to help balance the burden in their households. In sharing these stories of positive male role models from all over the world, we hope to inspire many more to do their fair share. 

Learn more: HeForShe website | News release  
 

FROM THE FRONT LINE

From where I stand: “I want to hug my daughter and take care of my parents, but this sacrifice needs to be made to keep them and others safe”
Roses in the battlefield: Rural women farmers join the fight against COVID-19 in China

Watch this space for more stories. 

WHAT YOU CAN DO

HIGHLIGHTS

Publication: Promoting positive gender roles in marketing and advertising 


In an effort to address the impacts of COVID-19, companies are developing a number of socially beneficial communications for the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals. Produced by UN Women and UNICEF, this publication provides key considerations for businesses producing communications in the context of the pandemic. Read more »

Related link: Unstereotype Alliance 

A call to action for the private sector


The private sector has a responsibility to use its power, influence and resources to protect the rights and physical and mental well-being of employees, as well as to ensure long-term business recovery efforts restore economic stability. During this time of upheaval, the Women’s Empowerment Principles are a great resource for the private sector to help them protect the most vulnerable groups. Read more »

Data dive: What do we know, what do we need to know?


Disaggregated data will be critical to capture the pandemic’s full impacts. Even as new data and evidence is being gathered, clues about the differential impact for women and men are already clear from existing gender research, as well as through lessons from previous crises. Together, these provide a guide to what evidence needs to be collected now. Read more »

Handbook: Gender in humanitarian action


This IASC handbook sets out the rationale for integrating gender equality into humanitarian action and provides practical guidance for doing so across sectors. The main objective is to support humanitarian actors in reaching all people affected by crisis. Read more »

Branding: COVID-19 response logo and stamps


The UN and TBWA Global paired up to create a COVID-19 response logo with a creative commons license that can be used by everyone on its own or coupled with your own organization’s logo. Six icons were also created to depict six actions (personal hygiene, physical distancing, know your symptoms, spread kindness, solidarity, myth-busting) based on key WHO and UN messaging. More: Logo | Stamps

Related links:

Watch this space for more highlights. 

SOCIAL MEDIA

We are in this together. We will get through this together.

 

Stay informed on the latest updates on the #coronavirus pandemic. Share messages of solidarity with the global community impacted by #COVID19 by using messages from UN Women’s social media package, now available in English, French, Spanish, Arabic and Russian.
 
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