The audience of the associative radios is rising in France
Medias Citoyens / Thierry Borde – The audience of the associative radios is rising, according to the latest survey carried out by Médiamétrie over the period November-December 2014. More than 160.000 new listeners have joined the associative waves as compared to the same period the previous year.
On the side of the associative radios are still a little wary of polls listening somewhat adapted to radios that do not participate in that very little in the advertisement market. However, this does not prevent us from we celebrate when the results are encouraging! Especially when it does not fight with the same weapons as the other media, nor the same structures.
In November-December 2014, approximately 1.273.000 listeners have daily listened an associative radio per week, 2,4% of the audience. Compared to the same period in 2013, 160.000 new listeners came to join the waves of the associative radios.
In a press release, the Syndicat National des Radios Libres (SNRL) welcomes these results “which indicate a trend that is confirmed survey after survey. The free media -which gives something else to see, another things to think about and another things to listen on a daily basis- has its place in the French audiovisual landscape”.
However, the SNRL points the inaccuracies of the results that “under-evaluate the reality (561 associative radios measured on more than 600 currently authorized by the Conseil Supérieur de l’Audiovisuel [the audiovisual authority]”.
Also the average duration of listening to the associative radio is one hour and forty-seven minutes. In comparison, one can reconcile these results to those of France Culture which are 2.2% of the audience per week and 1.8% in “Saturday and Sunday” for this associative media.
At the top of the list, RTL (12,2% of audience) and France Inter (10,5%) for the general-interest channels, NRJ (12,5%) and Skyrock (7,5%) for the musical channels, France Info (8,1%) for the thematic programs and the group Les Indés Radios (16%) for the local programs.