AMARC Europe is joining the International Women’s Day 2020 campaign

This year marks the 25th anniversary of the Beijing Declaration and Platform for Action adopted in 1995 at the 4th World Conference on Women in Beijing/China. AMARC Europe supports the The Beijing Declaration’s resolutions fully in order to eliminate all forms of discrimination against women and girls, fight women’s economic independence and the structural reasons for economic fractions, to prevent and eliminate all forms of violence against women and girls, ensure equal access to and equal treatment of women in education and health care and enhance women’s sexual and reproductive health as well as education and promote and protect all human rights of women and girls and include men to participate in all actions to achieve full equality.

This year’s International Women’s Day campaign I am Generation Equality campaignis bringing together people of every gender, age, ethnicity, race, religion and country, to drive actions that will create a gender-equal world. However, there is still a way to go: “But even though there has been progress, no country has achieved gender equality. Our best hasn’t been good enough. Challenges remain for all countries, although many of them are not insurmountable.” says the statement of the UN Women Executive Director Phumzile Mlambo-Ngcuka on this year’s topic.

Media as Key Promotor for Gender Equality

Local, national and international media outlets remain an impactful daily source of information, discourse and exchange platform for a majority of persons in Europe and around the world. Who appears in and creates the news, which angles are been used to report on women and gender equality, how women are portrayed and what is been left out matters as structures and systems of discrimination and inequality are been reinforced through media systems.

The data on women in media, however, is unambiguous: in Europe only 24% of persons who are interviewed, or the focus of a news item are female and only 2 of 12 public radio stations in Germany are directed by women. Women’s points of view are rarely heard in the topics that dominate the news agenda; even in stories that affect women profoundly, such as gender-based violence, it is the male voice that prevails.

AMARC Europe fights for Gender Equality

AMARC Europe emphasizes the importance of the role played by women in the field of communication, media production and community media and identifies key areas for the continuous fight for women representation and gender equality on and off air:

  • Women’s access to the airwaves:Women need to have access to the airwaves, in terms of the ability to make their own programmes about political and social issues and entertainment, and also to have programmes that deal with women’s issues.
  • Women’s representation on air: Encourage the representation of women in their diversity, and do not emphasise stereotyped roles, such as within the family, for women. Ensure that all people, regardless of gender, ethnicity, class, sexual orientation, etc are treated with respect and dignity in all aspects of the content broadcast on the station, whether in editorial content or advertisements aired.
  • The special needs of minority women: The diversity of women’s experiences needs to be recognised, and space should be created for women who have faced further forms discrimination, oppression or neglect by commercial and state media. This includes special provisions for including differently abled women, women from minority ethnic, caste or indigenous backgrounds and women from sexual minorities, such as lesbians and transgenders.
  • Women’s representation at all levels of station management: Community radio has better women’s representation than either commercial or government-owned/ public media. However, women are still massively under-represented, particularly in areas of decision-making and technical skills and there are too many stations where there is no effective representation of women.
  • The use of appropriate technology: While some women are proficient in the use of information technologies, there remains a gendered digital divide and the majority are not. Women are often excluded from the use of technology, including the use of traditional technology, such as operating a radio studio. It is important to acknowledge this gendered digital divide and overcome it, through both dedicated technical training by and for women and investment in appropriate technology.
  • Funding and capacity building for women’s radio: Capacity building is a key component for achieving gender parity. This does not only apply to capacity building for women involved in the station, but for both men and women so that they can work together to build a safe, nurturing and supportive environment where all feel able to contribute their best to all aspects of station success.

AMARC Europe calls on its over 250 members in over 20 European countries, friends and colleagues from the (community) media and communication field to make gender equality reality and contribute to this year’s International Women’s Day theme “I am Generation Equality – Realizing Women’s Rights”

Today is International Feminist Radioday! The International Feminist Radioday today will feature over 24 hours of feminist content from over 12 editorial teams in 3 german-speaking countries. The broadcasts will include content against the patriarchy with feminist music, interviews, stories, features, shows and discussions.

Why do we need a feminist radioday?

According to a study by the ZHAW less than 39% of the people who shape what we listen and see in Switzerland are women. ProQuote claims that only 2 of 12 public radio stations are directed by women. In these statistics people who identify as trans*, inter or non-binary are not even visible. Chief editors are usually male, the images of women and girls in media are full of clichés, many journalists suffer from sexual assaults at their workplace, topics are distributed according to gender roles – the list of reasons to focus on feminist media coverage is long. Community radios are non-commercial, open and self-determined and have therefore functioned as platform for those, who’s voices are often not heard. The working conditions for women, inter, non-binary and trans are therefore less harsh than in mainstream media. Nonetheless patriarchal power-structures are also present in our field of work. It is mostly male voices which we hear, also in community radio. In 2017 many editorial teams met for the feminist radio event “Claim the Waves” in Zurich. They decided to network and annually claim the airwaves together on the 21st of October. Feminist journalism means to these editorial teams, that they broadcast their own views, music, topics and listen to people and stories which are usually ignored.

The program schedule is available on

estaciones de radio Comunidad deben incorporar la perspectiva de género en sus estructuras y el contenido de organización, tal como se indica en el apartado “J” de la Plataforma de Acción de Beijing

ESTRASBURGO, 28/09/2017.El Comité de Ministros del Consejo de Europa ha adoptado un punto de referencia Recomendación sobre igualdad de género en el sector audiovisual.
Esto sigue el Consejo de la Declaración de la Conferencia de Sarajevo de Europa que fue aprobado en agosto de 2015 con arreglo al Bosnia y Herzegovina Presidencia del Comité de Ministros.

La recomendación fue redactado por una amplia gama de expertos internacionales de fondos y organismos de radiodifusión en el Consejo de Europa los estados miembros, con los comentarios de los representantes de los organismos de la industria y académicos prominentes.

Es la primera recomendación paneuropeo para reconocer los problemas inherentes a la industria desde una perspectiva de género, incluyendo:

- la falta de conciencia de la prevalencia de la desigualdad de género;
- el sesgo de género consciente e inconsciente en todos los niveles y
- la desigual distribución de los fondos para los contenidos audiovisuales entre las mujeres y los hombres;

y para promover una variedad de soluciones prácticas para abordar estas cuestiones.

La recomendación invita a los gobiernos de los estados miembros del Consejo de Europa a:

- revisar su legislación y políticas;
- recoger, controlar y publicar datos;
- apoyar la investigación;
- fomentar el desarrollo continuo de la alfabetización mediática y
- mejorar los procesos de rendición de cuentas.

También contiene una serie detallada de los métodos de monitoreo e indicadores de rendimiento para ayudar a todos los sectores de la industria audiovisual en la recogida de datos y la adopción de medidas coherentes en sus hallazgos. Además, hay una lista útil de las herramientas de referencia para el desarrollo de los conocimientos en este sector. eventos de difusión se llevarán a cabo para difundir las mejores prácticas y compartir conocimientos.

El fondo de la película Eurimages jugó un papel decisivo en la provisión de know-how para el contenido de la recomendación junto con el (Comité de Dirección de Cultura, Patrimonio y Paisaje) CDCPP y de hecho Eurimages tiene toda una serie de medidas dirigidas a fomentar la igualdad de género en la industria cinematográfica. Ver:

EURIMAGES es un fondo de apoyo para el cine co-producción, distribución y exhibición teatral establecido por el Consejo de Europa en 1988 ( -

Desde su creación en 1988, ha apoyado EURIMAGES 1862 coproducciones europeas por un monto total de aproximadamente 553 millones €.

El 7 y 8 de diciembre de 2015 las partes interesadas, incluyendo la Alianza Global de Medios y miembros (GAMAG) el género, las organizaciones de las Naciones Unidas, representantes de alto nivel del gobierno, organizaciones de desarrollo regionales e internacionales, el sector privado, las organizaciones de medios de comunicación y organizaciones de la sociedad civil se reunieron en el Palacio de las Naciones en Ginebra para dialogar sobre la necesidad de cooperación para el desarrollo internacional sobre género y medios de comunicación.

Esta reunión fue organizada por la UNESCO en cooperación con el Gobierno de Grecia, GAMAG, la UIT, la Mujer de las Naciones Unidas, el ACNUDH y otras organizaciones de la ONU.

Más de 200 participantes procedentes de 65 países participan activamente en las discusiones que abarcan temas y desafíos relacionados con los medios de comunicación y de género a través de una serie de sesiones plenarias de alto nivel y mesas redondas temáticas.

Las partes interesadas acordaron por unanimidad en el Marco de Ginebra sobre Género y Cooperación para el Desarrollo Internacional de Medios.